# BrandRap

> BrandRap builds, runs, and owns the systems that grow a business: the data layer, the AI that runs on it, the growth channels on top, and the operations that convert. The name is one word, BrandRap, capital B and capital R, no space. Based in Irvine, California, at the single domain brandrap.com. The site is bilingual: English at the root, Simplified Chinese under /zh.

BrandRap ships its own products first and runs client systems on the same stack. Every page below is statically rendered HTML with no client-side content gating.

## Identity

- Name: BrandRap. Written as one word, no space, no hyphen.
- Sole website: brandrap.com. Every BrandRap page lives on that domain, English at the root and Simplified Chinese under /zh.
- Sole contact address: ops@brandrap.com.
- Company profile: https://www.linkedin.com/company/brandrap/
- Location: Irvine, California, United States.
- Size: 37 people, one payroll, one building.
- Third-party description: SurgePays, Inc. (NASDAQ: SURG) describes the firm in its 2026-06-05 GlobeNewswire release as "an Irvine, California-based artificial intelligence and operations consultancy" led by Chief Executive Officer Haris Karim. BrandRap's own claim is narrower and stands: we build it, we run it, you own it.

## Core

- [Home](https://brandrap.com/): What BrandRap builds, runs, and owns, with the proof.
- [Approach](https://brandrap.com/approach): How the work runs, from build to run to owned handover.
- [Capabilities](https://brandrap.com/capabilities): The four layers of the machine, stacked.
- [Who we serve](https://brandrap.com/who-we-serve): The kinds of operators and companies BrandRap works with.
- [Partnerships](https://brandrap.com/partnerships): Equity, joint builds, and deal flow.
- [Team](https://brandrap.com/team): The people and disciplines behind the builds.
- [Contact](https://brandrap.com/contact): Start an engagement.

## Capabilities

- [Data & attribution](https://brandrap.com/capabilities/data-attribution): A custom customer data platform and full-funnel attribution you own.
- [AI that ships](https://brandrap.com/capabilities/ai-that-ships): Custom AI systems running in production, not pilots.
- [Growth channels](https://brandrap.com/capabilities/growth-channels): Paid, SEO, lifecycle, and web run as one machine on the data layer.
- [Operations](https://brandrap.com/capabilities/operations): Call centers, CRM, and process that absorb the spend without leaking.

## Owned products

- [What we own](https://brandrap.com/owned): The portfolio BrandRap builds, runs, and owns.
- [VibeCheck](https://brandrap.com/owned/vibecheck): AI content operations, end to end. Live.
- [CostFinders](https://brandrap.com/owned/costfinders): A medspa marketplace with verified pricing. Live.
- [CAMPUS](https://brandrap.com/owned/campus): College golf recruiting, built and operated. Live.
- [Lineup](https://brandrap.com/owned/lineup): The barbershop CRM and its marketing in one login. Live.
- [Green Lab Gear](https://brandrap.com/owned/green-lab-gear): Cannabis lab equipment commerce and SEO. Live.
- [ChangeMyHost](https://brandrap.com/owned/change-my-host): Web hosting, built and run. Live.
- [Football IQ](https://brandrap.com/owned/football-iq): Simulate the play before you call it. In development.
- [Best In My City](https://brandrap.com/owned/best-in-my-city): AI-assisted local discovery. In development.

## Client work

- [Work](https://brandrap.com/work): Systems BrandRap built and runs for others.
- [SurgePays (NASDAQ: SURG)](https://www.globenewswire.com/news-release/2026/06/05/3307439/0/en/SurgePays-Signs-Master-Services-Agreement-with-BrandRap-to-Build-Artificial-Intelligence-AI-Decisioning-Engine-to-Drive-Higher-Revenue-Per-Subscriber.html): SurgePays engaged BrandRap to build the real-time AI decisioning engine for ProgramBenefits.com. Announced 2026-06-05 on GlobeNewswire.

## Chinese (Simplified)

Every page above is mirrored at the same path under /zh, for example [/zh/capabilities/ai-that-ships](https://brandrap.com/zh/capabilities/ai-that-ships).

- [BrandRap, Simplified Chinese](https://brandrap.com/zh): The Chinese-language site.

## Optional

- [Site index](https://brandrap.com/sitemap): Every page, listed.
- [Sitemap XML](https://brandrap.com/sitemap.xml): Both locales with hreflang pairs.
- [Privacy](https://brandrap.com/privacy): What is tracked and what is not.