📊 Data That Actually Makes Sense

Server-Side Tracking & Operational Analytics

Our data analytics team works hand-in-hand with our developers to build bulletproof tracking systems and real-time operational dashboards. When cookies crumble and privacy laws change, your data stays rock solid.

What We Actually Build

Not just "insights" - real tracking infrastructure

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Server-Side Tracking Setup

Custom server-side tracking implementation using Google Tag Manager Server, ensuring accurate data collection even with ad blockers and privacy restrictions.

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Real-Time Operational Dashboards

Custom-built dashboards that show what's actually happening in your business right now - not last week's data with pretty charts.

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Data Pipeline Engineering

We build the plumbing that connects your data sources, cleans the mess, and delivers actionable insights to your team automatically.

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Privacy-First Analytics

GDPR and CCPA compliant tracking that actually works. Your data stays yours, privacy stays protected, insights stay flowing.

Performance Monitoring

Real-time alerts when something breaks, slows down, or stops converting. Know about problems before your customers do.

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Attribution Modeling

Multi-touch attribution that shows the real customer journey, not just the last click that gets all the credit.

Why Our Analytics Team is Different

Data analysts who can actually code + developers who understand data = magic

Most Analytics Teams

Pull data from existing tools and make pretty charts
Rely on client-side tracking that misses 30%+ of data
Need developers to implement tracking changes
Focus on vanity metrics instead of business impact
Deliver insights weeks after they would have been useful

Our Analytics + Dev Team

Build custom tracking infrastructure from scratch
Server-side tracking captures data others miss
Data analysts who can implement their own tracking
Focus on metrics that directly impact revenue
Real-time dashboards with actionable alerts

Our Technical Approach

The boring technical stuff that makes everything work

Server-Side Tracking Stack

  • • Google Tag Manager Server-side containers
  • • Custom event collection APIs
  • • First-party data collection and storage
  • • Enhanced conversions and offline conversion tracking
  • • BRixels server-side tracking with proprietary pixel technology

Data Infrastructure

  • Snowflake - Multi-terabyte data warehouse implementations
  • Databricks - Unified analytics platform for ML workloads
  • Fivetran - Automated data pipeline configuration (200+ connectors)
  • dbt - Data transformation workflows with version control
  • Apache Airflow - Complex workflow orchestration
  • Stitch Data - Real-time data integration

Analytics & Visualization

  • Looker - Advanced business intelligence with custom data modeling
  • Tableau - Enterprise dashboard development
  • Power BI - Microsoft-integrated business intelligence
  • DOMO - Cloud-based BI with real-time collaboration
  • Google Analytics 4 - Advanced implementation with custom dimensions
  • Adobe Analytics - Enterprise web analytics with custom variables

Customer Data Platforms

  • Segment - Customer data infrastructure and event tracking
  • Amperity - Customer identity resolution and unified profiles
  • mParticle - Customer data platform with real-time orchestration
  • Tealium - Customer data platform and tag management
  • Rudderstack - Open-source customer data platform
  • Lytics - CDP with machine learning-driven personalization

Privacy & Compliance Infrastructure

Compliance Frameworks

  • • GDPR compliant implementations
  • • CCPA privacy compliance
  • • Consent management integration
  • • Data anonymization protocols

Data Security

  • • End-to-end encryption
  • • Access control and audit trails
  • • Data governance workflows
  • • Automated compliance monitoring

Cloud Infrastructure

  • AWS Professional implementations
  • Google Cloud Platform architecture
  • Azure enterprise integrations
  • • Multi-cloud redundancy strategies

Modern Data Stack Implementation

We specialize in Snowflake/Fivetran modernization projects - building future-proof data infrastructure that scales with your business growth while maintaining accuracy and compliance.

Extract
Fivetran, Stitch, Custom APIs
Load
Snowflake, BigQuery, Databricks
Transform
dbt, Apache Airflow, Python
Analyze
Looker, Tableau, Custom Dashboards

Ready for Data You Can Actually Trust?

Stop relying on incomplete data and start making decisions with confidence. Our combined analytics + development team builds tracking systems that actually work.

Free data audit • No sales pitch • Just honest assessment of your current setup