BrandRap · Issue 01 · What We Own · Football IQ
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Owned · 06 / 08

Football IQ

An AI football coaching platform where a staff builds its playbook, breaks down film, and simulates offensive plays against defensive calls before game day.

AI SaaS · SportsIn development
In development
What it isAn AI football coaching platform where a staff builds its playbook, breaks down film, and simulates offensive plays against defensive calls before game day.
Who it's forHigh school and college football coaching staffs.
StatusIn development
What it provesAI SaaS · Sports
What BrandRap brought

BrandRap built the thing competitors don't have, a real simulation engine that runs on structured play data instead of drawings, so a staff can pressure-test a call against a defense before game day. One source of truth feeds the simulator, the reports, and the export sheets.

The problem

Playbooks are drawings you can't test.

Coaching tools store a play as a picture, so a staff can draw it but never find out how it holds up against a defense until it's run on the field.

What we built
01A play designer that saves every play as structured data (formation, personnel, concept, assignments) not a flat drawing
02A simulation engine that runs a play against a defensive call and returns likely outcomes with a plain-language why
03A real-measurement field with per-level hashes and the ball spot placeable anywhere
04Routes, motion, blocking, and defense captured as named, simulation-ready assignments
05Concept tagging and readiness checks that flag incomplete plays before the simulator
06Animation, wristband and install-sheet exports, and staff collaboration on the same data
How it works
  1. 1A coach builds the playbook, every play stored as data, not a picture
  2. 2Plays are tagged by situation and concept until they're simulation-ready
  3. 3The engine runs a play against a defensive call and returns the likely outcomes
  4. 4The staff fixes the call sheet before game day, not on the sideline

We build products like this for clients too.

And you own everything we build you: data, models, code, accounts. No lock-in.