BrandRap · Issue 01 · What We Own · Green Lab Gear
← What we own
Owned · 05 / 08

Green Lab Gear

An online store and California showroom for the specialized lab and extraction equipment cannabis operators use to build out a facility.

E-commerce · SEOLiveVisit live ↗
Green Lab Gear, product screenshot
What it isAn online store and California showroom for the specialized lab and extraction equipment cannabis operators use to build out a facility.
Who it's forCannabis extraction and processing operators, from new licensees to established labs.
StatusLive in market
What it provesE-commerce · SEO
Live atgreenlabgear.com
What BrandRap brought

BrandRap turned a scattered pile of niche equipment into one machine that gets found and sells: SEO content, a workflow-organized catalog, and a full commerce + showroom-booking backend running as a single system. Demand and purchase live in the same place.

The problem

Niche lab gear, hard to find and buy.

Specialized extraction equipment is scattered across generic marketplaces, no expertise, no organization by how the work flows, no confident way to buy.

What we built
01A deep catalog organized by extraction workflow, license type, and brand
02Search, filtering, and sorting that tame a sprawling catalog
03A full commerce backend: cart, quote requests, Stripe checkout, order lifecycle
04An education hub and buyer's guides tuned to rank for what buyers search
05Showroom booking with automated confirmations, tying the store to the walk-in floor
06One admin panel for products, orders, inquiries, and content
How it works
  1. 1A buyer arrives from search on a page built to rank
  2. 2They browse by workflow or license type and filter to the right unit
  3. 3They check out, request a quote, or book a showroom visit
  4. 4Orders and appointments land in one panel, confirmations sent automatically

We build products like this for clients too.

And you own everything we build you: data, models, code, accounts. No lock-in.