What we collect, in plain words.
This site has no accounts and no ad trackers. It runs one analytics tool so we can see what's working, and a contact form that emails us. Here is the whole story.
Last reviewed · July 2026
What this site collects as you browse
We use PostHog, a product analytics service, to understand how the site is used: pages viewed, clicks and scrolling, browser and device type, and an approximate location derived from your IP address. PostHog may also record a replay of how a visit interacts with our pages so we can fix what's confusing. To count a return visit as the same visitor, it stores identifiers in cookies and local storage in your browser.
Analytics traffic is sent through our own domain to PostHog's US cloud, where the data is stored. We run no advertising pixels, and we do not sell this data or share it with ad networks.
The contact form
When you submit the contact form, your answers are emailed to our operations inbox (ops@brandrap.com) through Resend, our email delivery provider. We do not store form submissions in a database on this site. Submitting also records the inquiry in our analytics under the work email you provide (with your name, company, and role), so we know which visit each inquiry came from. We use what you send only to reply to you.
Hosting logs
Like any website, the infrastructure that serves these pages may keep standard technical logs (IP address, browser type, page requested) for security and operations. We don't use them to identify or profile visitors.
If this changes
We keep this page in sync with what the site actually does. If we ever collect more than what's described here, this page will say so first. Questions? Reach us through the contact page.