BrandRap · Issue 01 · Capabilities · Data & attribution
← Capabilities
Capability · 01 / 04

Data & attribution

The data layer and attribution model underneath the whole operation, every dollar traceable from impression to lifetime customer, in a system you own.

Custom CDPAttributionData modelingStack integration
Schematic: paid, organic, and CRM feed a custom CDP you own; one red path traces a dollar from impression to lifetime customer.
The job

Can you defensibly tell what's working, and do you own the data that says so?

Spend scattered across tools, a CFO who can't get a straight answer on what's driving revenue, and an attribution story that falls apart in a board meeting.

What we built
01A custom CDP: your customer data in one place, owned by you
02Full-funnel attribution, impression to lifetime customer
03Complex data modeling across every source
04Tech-stack integration so the data actually flows
How it connects

It's the floor everything else stands on: the AI reasons over it, the channels are measured against it, and operations act on it.

Proof

Already shipped, in CostFinders.

We don't pitch this capability. It runs, live, inside a product we built and own.

See CostFinders
The rest of the machine

Need this built and run?

Start a conversation