BrandRap · Issue 01 · Selected Work · SurgePays
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Client build

SurgePays

A real-time AI decisioning engine for ProgramBenefits.com. It reads one consumer session, scores what that consumer qualifies for across multiple product verticals, and returns the ranked next-best action while the session is still open.

NASDAQ: SURGIn production · 2026
SurgePays, product
What BrandRap brought

A NASDAQ-listed fintech signed a Master Services Agreement and handed the decisioning layer of its own consumer platform to BrandRap. Not a strategy deck: a production system, Phase 1 scoped to the existing ProgramBenefits.com intake and targeted for July 2026. The mandate is to earn more from the traffic SurgePays already owns, inside the session it already has.

The problem

One session, one offer.

A consumer who comes through the ProgramBenefits.com intake often qualifies for more than one product, and a fixed funnel can only ask once. SurgePays framed the goal plainly: incremental revenue from traffic it already has, not more acquisition spend.

What BrandRap built
01A real-time eligibility layer: what this consumer qualifies for, across multiple product verticals, scored in-session
02Conversion-probability scoring on every eligible offer, so ranking is earned rather than hard-coded
03A ranked next-best action returned into the session while the consumer is still in it
04Multi-product monetization per session: one visit can carry more than one offer
05Built on the verified consumer intent data ProgramBenefits.com captures at the top of the funnel
06Phase 1 scoped to the existing ProgramBenefits.com intake, production delivery targeted July 2026
How it works
  1. 1A consumer enters through the ProgramBenefits.com intake
  2. 2The engine scores eligibility across product verticals in real time
  3. 3Conversion probability ranks the eligible offers against each other
  4. 4The next-best action goes back into the same session, before the consumer leaves

We build and run this for clients, and you own it.

Everything we build you is yours: data, models, code, accounts. No lock-in.